Navigating the beauty world can be difficult.
Not only is it a challenge to find the products that work for you but it also seems like most brands are in the midst of ethical drama. Over the past couple of years I have come to find out that some brands I had started to love and trust lied about being cruelty free.
Here’s a little background on my own makeup journey: it started a couple years ago. Personally, I wear fairly natural makeup but have a soft spot for long lashes, bronzed skin and cheekbones that glow. I found out that when choosing what to buy, I’m drawn to beautiful packaging and pretty color schemes.
here are My top 5 cruelty-free cosmetic companies, ranging from the little-known to name-brand.
Fat and the Moon – This is a great indy brand that makes their products in small batches. It was founded by Rachel Budde who says healing is at the core of Fat and the Moon’s brand. Budde comes from a line of herbalists and natural healers. Her line is cruelty free and contains a lot of “good for you” ingredients. They make everything from cream highlighters to facial cleansers. I’m a big fan of their sensitive deodorant, which really does work for me – even in the Carolina summer heat.
Wet n Wild – Not only is it cruelty free, it’s affordable and easy to find on theshelves of almost any local drugstore. The brand participates in PETA’s”beauty without bunnies” campaign. They say they have never tested on animals of any kind. My favorite product from Wet n Wild are their blushes. The brand has a great range of colors that are surprisingly pigmented.
NYX – NYX is another great drugstore brand that boasts the same cruelty free, affordable and easy to find perks as Wet n Wild. They also participate in “beauty without bunnies.” Even when the brand was acquired by L’Oreal, a company that sells in China where animal testing is required, NYX refused to stray from its cruelty free mantra. This brand has great lip products and really fun bright eyeshadows.
Tarte – Tarte is a brand that focuses on good ingredients without any of the “bad stuff,” which, to them is parabend, phtalates, sodium lauryl sulfate, triclosan and gluten. The company sources some of its key ingredients from key environmental ecosystems like the Amazon. The company gives back to these areas through the Tarte giveback program. Some of the products I really enjoy from the brand are their bronzers and blushes as well as their eyeshadows. Tarte is a brand that focuses mainly on quick, easy and natural makeup so they also have a lot of multi-use products that are great for people on the go.
Bite Beauty – Bite Beauty is a part of the leaping bunny program which keeps track of cruelty free consumer brands. Bite also uses only food grade ingredients so all of their products are safe enough to eat, although it’s still not recommended ;). It’s another brand that puts an emphasis on quick effortless makeup. They have a product called a multistick that can be used on the lips, cheeks and eyes.